My clients were bombarded with discount offers everyday. Including brokerages that would slap it on MLS for minimum commission. (hoping that although the listing is a loss leader that they could snag a buyer client and make up the difference).
I suggested to them that although what we were offering could not be accomplished for minimum commissions that we could put together a leak proof listing with advanced marketing and top notch promotion and make up the commission difference in final sale price.
By not pursuing a listing plan to ensure the 'nothing was left out on the table' they could possibly be selling themselves short. They agreed with this theory and the result was spectacular.
The Stager For this Property was Emilia Rees of www.decodoc.ca. Apart from her staging sense, Emilia has also accumulated a strong inventory of accents and small furniture pieces which she often put into play with fantastic results.
David Smeriglio
'Take Pride in Every Listing or don't take it at all'
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